21 #LinkedIn tips from 7 experts [reading time: 3,5 min]

Petra Fisher | The LinkedIn Addict Corporate LinkedIn Training | Executive LinkedIn Coaching | Social Media Marketing | Wannabe Nerd | Train the Trainer | Allround Happy Person | @petrafisher | @linkedinADDICT http://petrafisher.com

21 #LinkedIn Tips from 7 Experts

Petra Fisher, Andrew Cameron, Lori Ruff, Carol Smith, Mike O'Neil, The Dream Team in Denver. LinkedIn, LinkedIn Training, Graphic Design, Revenue AttractionThree weeks ago I made a whirlwind trip from Amsterdam to Denver Colorado to share the stage with social media experts from 3 countries and 4 states. After a great party to start the holiday season on Tuesday, we had a day of training, training and more training on Thursday November 29th. As if the party with “500+” (true LinkedIn style) attending wasn’t exiting enough… well over a 100 people enjoyed the training sessions on Thursday and what an audience they were.

When people engage and participate like that, I know exactly why I love training so much!
Thank you! To all people attending and actively engaging.

Introducing the experts…

With the focus on LinkedIn, it is tempting to list the 7 experts in order of network size. For a bit of a different approach, here they are in first name alphabetical order.

Continue reading “21 #LinkedIn tips from 7 experts [reading time: 3,5 min]”

A Completely Unshareable Social Event

In this day and age.., how can you create a website for a social event which is completely unshareable?

In Brussels we have an event.., the “Roller Bike Parade” (I don’t even want to link to it, but for the sake of the post I will).
It would seem to me that when organizing such an event you’d want to share the heck out of it.., and make it as easy as possible for anyone to do just that.

So, how come..,  in 2012.., when everybody is fully aware of Social Media a web design company claiming to be “building brand experiences” does not add any social sharing tools right off the bat? I do not know.

Now.., next to the fact there is an extremely annoying ‘puppet’ jumping around all the time and that the whole site is made in Flash there just is no social platform present on the whole page.., anywhere.

Now.., if you click one of the menu items there are some “articles” and those articles have a FB share button. But those are hardly share-able too.

Well.., no problem then.., I will just copy the main URL (http://www.belgiumrollers.com/#/en/home/) and share that on Facebook as a status update.., surely we get an image and some useful text to share…

Wrong again…

Instead of creating a post for the Roller Bike Parade the status only mentions and links directly to the makers of the website!

Now.., I’m sure somewhere in this mess there is some brand experience being build.., but I doubt if it is a positive one.

I don’t use Flash.., I used to.., in 1999, but no longer… However, I’m quite sure inserting social sharing into Flash must be possible.

Lesson learned: Make it share-able! You can create the most amazing content, but if it can’t be shared it is worthless.

Content is King.., sharing is Queen.


Storytelling on your blog

More and more storytelling is becoming on the lists of how to write a blog.

I would say that even under the best of circumstances telling a good story is a fair challenge.
Now the social guru’s want us to create a storyline over multiple blogposts and in my case with multiple authors. These authors are only united by the logo on their paycheck.., we are colleagues, they work for the same company.., but all in different disciplines and with different objectives.

A Good Book

I just finished a book, Purrfect Storm by R.S. Emeline (@RSEMELINE) It’s a short story about.., well.., you read it yourself.

Point is.., it’s a great story. It has adventure, romance and a plot. And I enoyed reading it. I can imagine this being a series of blogposts creating one big story which people would want to read and would come back for.

So.., how do I get my company to write blogposts that can sustain a cohesive storyline? No seriously.., I’m asking.., because I do not know.


According to Coca-Cola every expression on (social) media is part of their story. If it’s not.., it doesn’t get used. They call it Liquid and everything(!) is linked.

I reckon we have to find the “voice” of the company and find the story it wants to tell.