A Completely Unshareable Social Event

In this day and age.., how can you create a website for a social event which is completely unshareable?

In Brussels we have an event.., the “Roller Bike Parade” (I don’t even want to link to it, but for the sake of the post I will).
It would seem to me that when organizing such an event you’d want to share the heck out of it.., and make it as easy as possible for anyone to do just that.

So, how come..,  in 2012.., when everybody is fully aware of Social Media a web design company claiming to be “building brand experiences” does not add any social sharing tools right off the bat? I do not know.

Now.., next to the fact there is an extremely annoying ‘puppet’ jumping around all the time and that the whole site is made in Flash there just is no social platform present on the whole page.., anywhere.

Now.., if you click one of the menu items there are some “articles” and those articles have a FB share button. But those are hardly share-able too.

Well.., no problem then.., I will just copy the main URL (http://www.belgiumrollers.com/#/en/home/) and share that on Facebook as a status update.., surely we get an image and some useful text to share…

Wrong again…

Instead of creating a post for the Roller Bike Parade the status only mentions and links directly to the makers of the website!

Now.., I’m sure somewhere in this mess there is some brand experience being build.., but I doubt if it is a positive one.

I don’t use Flash.., I used to.., in 1999, but no longer… However, I’m quite sure inserting social sharing into Flash must be possible.

Lesson learned: Make it share-able! You can create the most amazing content, but if it can’t be shared it is worthless.

Content is King.., sharing is Queen.


Author: Rogier Noort

Digital Transformer | Thinker | Listener | Speaker | Podcaster | Writer | Blogger Twitter or LinkedIn.

4 thoughts on “A Completely Unshareable Social Event”

    1. I was just very surprised about this. Had to write it up. Felt like writing out a ticket.

  1. Hello Rogier…..I have to agree with you that social sharing for a site such as Belgium Rollers would seem a natural course to take. And also we share an aversion to Flash based sites. While it was popular during the years 1996-2000 it was considered “new”, but was still fanciful in my opinion. Although I have seen some great designs they are slow to load and usually abandoned for a more SEO friendly solution.

    Google admits they can crawl flash content but indexing them relies on text based content embedded in the swf files or flash content. So why bother with flash at all when so much can be achieved without it.

    I have an apology for you as well. I only logged into Social Media examiner for the first time in months today and discovered your reply about Thesis For WordPress

    “@mlm2gether Dennis.., what is that ‘membership’ your talking about? I use Thesis and need to get more down with it (to minimize the bloating.., indeed).”

    If you are still looking for a good community of users and some great support visit this link: http://onlinevideomarketing.ws/build-your-own-business-website/

    You might like to check some of the Plugins Rick has developed for Thesis. On the Members TAB you will find a link to them. They are free for members, very ‘light’ and save long hours of work.


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