Social media legend and all-round nice guy Mark Schaefer posted a story on his blog about a kid who wished only a door for Christmas.
Now, I could make this post about how to write a good post, with a catchy title and a clear call to action.., but that wasn’t the goal of Mark’s story and it is not the point of this post.
However, the title did intrigue me and I did read the whole post. At the end Mark states that he never asks his readers for anything, and he really doesn’t.
Except this time, except in this post.., this time he humbly asked for a donation for Amachi.
The beautiful part of the whole thing is that Mark never expected much, he thought to give it a whirl and see what would happen.
The community responded.., and gave.., and proved Mark wrong.
As a result he was able to hand over a fat check, helping out a young friend and a wonderful organization.
For me it was a chance to give something back to Mark. He does give so much of his time, knowledge and energy without asking anything in return.
It just goes to show that building a positive community can be a valuable thing. Karma does pay off.., sometimes in a big and emotional way.
Cheers Mark, here’s to you…