A very often used phrase in the office, a Quick Win. A convenient metaphor to get something done which has quick (and visible) results. But, most of the time it remains to be seen if it actually benefits anything in the long term. Most of the time it’s nothing more than pleasing a co-worker, manager or even a stakeholder.
And that’s the point. We often apply time and resources to something which later needs to be adapted or corrected to fit long term development or advancement.
If it’s worth doing, it’s worth doing right.
You need a plan
Continue reading “No Such Thing As A Quick Win”
How can companies compete successfully in a sea of products and a flood of information? One possible approach that we recommend to our customers is value based branding. Brands attract people by values. Because values bind us together.
They are the foundation for the appeal and gravity of a brand.
Author Simon Sinek gets this approach. He puts it in a simple and understandable way:
People don’t buy what you do, people buy why you do it.
He illustrates this with a simple model called “The Golden Circle”. At the core is the question of “why?”
Continue reading “Start With Why”