The current momentum surprises even Google.
A key challenge for corporate communication is the all increasing information overload. This trend has been reinforced in recent years mainly due to the mobile Internet, which we have constantly available via smartphones and tablets.
Latest figures show that the trend is even more dynamic than expected. YouTube currently speaks of a massive change in user behaviour. Eric Schmidt, Executive Chairman of Google, said that the growth rate of mobile adoption exceeds everyone’s expectations. And recent studies on email usage reveals surprising results. The future is mobile.
Information overload is one of the main challenges for corporate communication of SMEs. It raises the question of how companies can successfully stand out from competitors in a sea of offers and information.