Information overload is one of the main challenges for corporate communication of SMEs. It raises the question of how companies can successfully stand out from competitors in a sea of offers and information.
The main drivers of this development are social networks and mobile Internet, which are constantly available to us via smartphones and tablets. Especially apps that run on these devices and provide us with all this information.
But even leading companies have missed this trend for a long time.
An interesting example is Facebook.