welcome to the 21st century
In a (very small) nutshell: With a lot of work.
Basically, what it comes down to, is the more effort you put in, the more rewarding it will get. Sound familiar? Your teacher, coach or parents might have said pretty much the same thing.
To quote the Beatles (and why not):
And in the end, The love you take is equal to the love you make.
OK, maybe a bit out there, but you get the point.
Continue reading “How To Build A Successful Online Presence”
A key challenge for corporate communication is the all increasing information overload. This trend has been reinforced in recent years mainly due to the mobile Internet, which we have constantly available via smartphones and tablets.
Latest figures show that the trend is even more dynamic than expected. YouTube currently speaks of a massive change in user behaviour. Eric Schmidt, Executive Chairman of Google, said that the growth rate of mobile adoption exceeds everyone’s expectations. And recent studies on email usage reveals surprising results. The future is mobile.
Most current social media strategies focus on outward communication. They usually start with finding out where your target audience is and what they are saying. After that you join that conversation and build your strategy around the information you have and the goals you have set.
But looking inward might be just as important.
When we’re talking about a big company which has a settled Communications department and a successful Marketing department the process seems easy. The outward communications are already in place, so adding a few extra channels shouldn’t be a problem. And chances are you might even have success with that strategy. But it would still be outbound communication, probably one way too. And therefore, limited.