Category: Communication

The Future is Mobile

The current momentum surprises even Google.

A key challenge for corporate communication is the all increasing information overload. This trend has been reinforced in recent years mainly due to the mobile Internet, which we have constantly available via smartphones and tablets.
Latest figures show that the trend is even more dynamic than expected. YouTube currently speaks of a massive change in user behaviour. Eric Schmidt, Executive Chairman of Google, said that the growth rate of mobile adoption exceeds everyone’s expectations. And recent studies on email usage reveals surprising results. The future is mobile.

Massive Consumer Shift

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Social Media Goes Beyond Marketing

Most current social media strategies focus on outward communication. They usually start with finding out where your target audience is and what they are saying. After that you join that conversation and build your strategy around the information you have and the goals you have set.

But looking inward might be just as important.

When we’re talking about a big company which has a settled Communications department and a successful Marketing department the process seems easy. The outward communications are already in place, so adding a few extra channels shouldn’t be a problem. And chances are you might even have success with that strategy. But it would still be outbound communication, probably one way too. And therefore, limited.

Social media goes beyond marketing, way beyond.

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Native apps for iOS and Android are the future! – Mark Zuckerberg

facebook goes mobileInformation overload is one of the main challenges for corporate communication of SMEs. It raises the question of how companies can successfully stand out from competitors in a sea of offers and information.

The main drivers of this development are social networks and mobile Internet, which are constantly available to us via smartphones and tablets. Especially apps that run on these devices and provide us with all this information.

But even leading companies have missed this trend for a long time.
An interesting example is Facebook.

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