One of the things I learned by staring very hard at my RSS Feeds is that social media is something done by the whole company.
Sure, somebody can (or has to) be in charge, but all employees should know about it, contribute and share.
That is why I put ‘training’ in my strategy and people asked why.., well.., because everybody needs to take part (even if it’s only a little).
Jay Baer (Convince & Convert) puts it very well in this short talk and it (the talk) will help me convince (and convert) any stragglers or non-believers.
[youtube_sc url=xjE615cv81w rel=0 fs=1 autohide=1 modestbranding=1]