This discussion is no longer based on a single platform or service. By now it covers your whole digital life and not just on the Internet.
And you need to be vigilant.
We still have privacy.
You just can’t assume everything is just that.
Start With Why
How can companies compete successfully in a sea of products and a flood of information? One possible approach that we recommend to our customers is value based branding. Brands attract people by values. Because values bind us together.
They are the foundation for the appeal and gravity of a brand.
Simon Sinek
Author Simon Sinek gets this approach. He puts it in a simple and understandable way:
People don’t buy what you do, people buy why you do it.
He illustrates this with a simple model called “The Golden Circle”. At the core is the question of “why?”
Apple’s Trick and How You Can Apply It to Social Media
People want an honest and transparent conversation with another human being. And this causes a problem.
First, companies are not used to talk so directly, and second, they fear that once the bunny is out of hat.., everything will be shared.
So, we keep the bunny in the hat and share nothing…
Solution: Be selective about your transparency.
Apple’s Trick
Continue reading “Apple’s Trick and How You Can Apply It to Social Media”