No Such Thing As A Quick Win

Quick WinA very often used phrase in the office, a Quick Win. A convenient metaphor to get something done which has quick (and visible) results. But, most of the time it remains to be seen if it actually benefits anything in the long term. Most of the time it’s nothing more than pleasing a co-worker, manager or even a stakeholder.

And that’s the point. We often apply time and resources to something which later needs to be adapted or corrected to fit long term development or advancement.

If it’s worth doing, it’s worth doing right.

You need a plan

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7 ways to reach readers beyond your fellow bloggers

blog_beyondYour Twitter followers are fellow bloggers.., your retweeters are fellow bloggers.., your commenters are fellow bloggers.

How do you reach people beyond that nice comfortable circle? How do you get new readers (non-bloggers)?

1) Don’t focus on Social Media

Your first concern for a blog is to assume your potential audience does not use social media. Well.., of course they use social media.., but most people use SoMe to connect and chat with other people.., and usually only with people they know. They do not search on these platforms for specific information.

They do, however, share content once found, so make your content share-able.

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Personal Branding.., why you should?

personal brandingSome say a person cannot be a brand, or that a brand that is a person isn’t personal.

Whatever you want to call it, it helps to create a clear and consistent personal profile on the web. If you have to change your job or attracted a new client or a new project it helps to have a good on-line profile. But, personal branding can also be useful when staying with your current company.

Creating a personal brand is not just about presentation, it’s about growing, finding your path and (on-line) identity, joining or creating communities and creating and sharing knowledge.

In short, your personal brand is about personal growth.

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