welcome to the 21st century
People want an honest and transparent conversation with another human being. And this causes a problem.
First, companies are not used to talk so directly, and second, they fear that once the bunny is out of hat.., everything will be shared.
So, we keep the bunny in the hat and share nothing…
Solution: Be selective about your transparency.
Continue reading “Apple’s Trick and How You Can Apply It to Social Media”
In a (very small) nutshell: With a lot of work.
Basically, what it comes down to, is the more effort you put in, the more rewarding it will get. Sound familiar? Your teacher, coach or parents might have said pretty much the same thing.
To quote the Beatles (and why not):
And in the end, The love you take is equal to the love you make.
OK, maybe a bit out there, but you get the point.
Continue reading “How To Build A Successful Online Presence”
Most current social media strategies focus on outward communication. They usually start with finding out where your target audience is and what they are saying. After that you join that conversation and build your strategy around the information you have and the goals you have set.
But looking inward might be just as important.
When we’re talking about a big company which has a settled Communications department and a successful Marketing department the process seems easy. The outward communications are already in place, so adding a few extra channels shouldn’t be a problem. And chances are you might even have success with that strategy. But it would still be outbound communication, probably one way too. And therefore, limited.