welcome to the 21st century
Content marketing.., content creation.., content sharing… content, content, content.
You have all the likes and fans and followers you could ask for, but without content for them to read and share.., there is not much value in it.
I will try and offer some options for a company to tackle one of the most basic principles of the social web.
Continue reading “How to create good content from within the company”
Does your company have the right culture to succeed in the new world of social?
We are at the brink of a historical shift where the classic way companies are structured (and do business) might no longer be viable. The speed at which everything changes has to be met. And not just by companies, but also by you and me.
We live in different times than our parents. A very open door, I admit, but true nonetheless.
Continue reading “The Importance of Company Culture for Enterprise 2.0”
A very often used phrase in the office, a Quick Win. A convenient metaphor to get something done which has quick (and visible) results. But, most of the time it remains to be seen if it actually benefits anything in the long term. Most of the time it’s nothing more than pleasing a co-worker, manager or even a stakeholder.
And that’s the point. We often apply time and resources to something which later needs to be adapted or corrected to fit long term development or advancement.
If it’s worth doing, it’s worth doing right.