Your Twitter followers are fellow bloggers.., your retweeters are fellow bloggers.., your commenters are fellow bloggers.
How do you reach people beyond that nice comfortable circle? How do you get new readers (non-bloggers)?
1) Don’t focus on Social Media
Your first concern for a blog is to assume your potential audience does not use social media. Well.., of course they use social media.., but most people use SoMe to connect and chat with other people.., and usually only with people they know. They do not search on these platforms for specific information.
They do, however, share content once found, so make your content share-able.
Continue reading “7 ways to reach readers beyond your fellow bloggers”