Some say a person cannot be a brand, or that a brand that is a person isn’t personal.
Whatever you want to call it, it helps to create a clear and consistent personal profile on the web. If you have to change your job or attracted a new client or a new project it helps to have a good on-line profile. But, personal branding can also be useful when staying with your current company.
Creating a personal brand is not just about presentation, it’s about growing, finding your path and (on-line) identity, joining or creating communities and creating and sharing knowledge.
In short, your personal brand is about personal growth.